Made for Movement's privacy policy

At Made for Movement we are committed to protecting and respecting your privacy. 

This Privacy Policy (Policy) explains when and why we collect personal data about you when you visit www.madeformovement.com (our “website”). It also explains how we use your personal data, the conditions under which we may disclose it to others, how we keep it secure, and explain the rights and freedoms you have over your information. 

Last updated 21. October 2025.

We are Made for Movement Group AS and are registered in Norway under company number 993 393 959. We are part of the Sunrise Medical Group. Our registered office and main trading address is Rødmyrlia 2, 3735 Skien, Norway. You can contact us by post at the above address, by email at info.uk@madeformovement.com or by telephone on +44 (0) 330 113 6366. 

If you wish to contact us about our use of your personal data, you can email us at data.privacy@sunrisemedical.eu 

We collect and process information about you in the following ways: 

Information you give us. This is information about you that you give to us by: 

• Requesting product or service information by phone, at a public event such as a trade show or exhibition, or on our website 

• Contacting us by filling in forms on our website 

• Replying to one of our marketing campaigns  

• Registering for a Made for Movement dealer account 

• Requesting to receive email newsletters (e.g. subscribing via our website or filling out a form at a trade show event) 

• Corresponding with us by phone, email or otherwise 

• Participating in one of our surveys, competitions or prize draws 

Depending on the services you use on the Made for Movement website, the information you give to us may include your forename, surname, email, address (for example your street, town, city, county or postcode), phone, date of birth, details of medical condition, disability, dependent’s contact and condition information, company name, and company account code. 

In addition, if you are using the Web shop (available in the UK only via PayPal) you will be requested to provide contact and delivery address details. Your personal payment details such as credit card or security (CVV) numbers will be processed via PayPal. 

You may decide to supply other personal data when you contact Made for Movement (for example when you send us an email or phone our customer services team). If we require personal data during correspondence with you, we will explain to you why we would like this information and what we do with it at each stage. 

If you are providing personal data to us on behalf of someone else, you must ensure that they have been provided and read this Privacy Policy before doing so. 

You can visit the Made for Movement website without providing any personal data. 

In addition to the information identified in the above section, when you visit our website, we will automatically collect the following information: 

Device Information
This includes information from or about your computer, phone or other device that you access our website from. Examples of the device information that we collect includes your operating system, IP address, browser type, device type and date and time of your visit. 

Information about your visit
We collect how you use and interact with our website during your visit. This includes the pages you visit, the products or services you enquired about, clickstream to, through and from our website (including the date and time), what you searched for, page response times, how long you visited, advertising identifiers and page interaction information (for example what was clicked). Depending on the consent that you give us, this information may or may not be associated with you. If you have consented to receive email newsletters from us, we will also record information regarding your interaction with it (such as whether you open, click on a link or forward the email message). If you do not want us to collect this information, you can unsubscribe from receiving email newsletters. 

If you do not provide the information requested or automatically collected by us, we may not be able to provide you with the appropriate products or services (including website services) to the same standard or at all. 

This section explains how and why we process your personal data, as well as the legal basis on which we carry out this processing. 

When you opt-in to receive permission-based email newsletters
Where you have subscribed to receive email newsletters from us about products, services, promotions, news, events and useful resources, we will process your personal data to provide you with this. Our legal basis for processing your personal data in this way is consent. You can withdraw your consent at any time by following the unsubscribe link on any of the email newsletters you receive from us. 

To provide you with the product or service information you request
Where you ask us to provide product or service information to you by email, it is necessary to process your personal data in this way for the performance of a contract with Made for Movement. This involves passing your personal data through our in-house technology to generate the email with the information and send it to you. We need to process your personal data in this way to provide you this service. 

To receive a product demonstration
Where you ask us to provide a product demonstration, it is necessary to process your personal data in this way for the performance of a contract with Made for Movement. This will involve sending you emails concerning your request (such as acknowledgements, reminders and a feedback survey) and one of our third-party product providers contacting you by phone or email to arrange your demonstration. Product demonstrations are supplied by one of our third-party product providers. When you request a product demonstration, we will identify the Made for Movement dealers who will handle your product demonstration and pass your personal data to them. We disclose only the personal data that is necessary to deliver your product demonstration.  

To answer your questions and enquiries
Where you submit an online enquiry or send us an email, we need to process your personal data to respond to you. If appropriate, we will need to pass your personal data to other internal departments or third parties to help with, or reply to your enquiry. These internal departments and third parties are not authorised to use or disclose your personal data except as provided in this Policy. Please remember if you intend to send sensitive information (such as your disability) it is advisable to contact us by telephone rather than by email or via our website. It is necessary to process your personal data in this way for the performance of a contract with Made for Movement. Please refer to ‘WILL WE DISCLOSE YOUR PERSONAL DATA TO ANYONE ELSE?’ for current third-party processors. 

To personalise your website and email experience
Our legitimate interest for processing your personal data this way is to provide you with a more tailored experience when you visit our website or receive email communications from us. For example, we may use your personal data to make sure the website, or an email communication is displayed in the most effective way for the device you are using, or highlight products that you may have previously shown interest in. 

To make our website better
We use various third-party cookies such as Google Analytics to help us improve our website by gathering information on usage trends and preferences of our website visitors. These cookies collect information in an aggregate form.  Our legitimate interest for processing your personal data this way is to provide you with the best possible website we can. 

To make our website secure
Our legitimate interest for processing your personal data this way is for the purpose of making our website more secure. This may involve using your IP address to block you from using our website if your actions are disruptive or illegal. We also use it for general website administration and for internal operations including troubleshooting, data analysis, research, testing and statistical purposes. 

To allow purchases to be made from our Web Shop (UK only)
 We will use your personal data, to fulfil the purchase and delivery of our products to you. This will involve collecting and processing  your name, delivery and billing address, contact telephone or email address. Personal payment information, such as credit/debit cards and security numbers are collected via PayPal. For PayPal privacy statement please go to: https://www.paypal.com/uk/legalhub/paypal/privacy-full 

To ensure you don’t receive email communications from us when you opt-out
Where you have opted-out of receiving email communications from us, we will process your personal data to assign you to a suppression list. This involves holding on to limited personal data (such as your email). Our legitimate interest for processing your personal data this way is to ensure email communications are no longer sent after you have withdrawn consent. 

To create data sets
We will also process your personal data into an aggregate format where it can be used for reporting purposes (for instance to show the amount of product demonstration requests, measure the success of advertising campaigns or the number of visitors who subscribe to email newsletters). Our legitimate interest for processing your personal data this way is to evaluate the efficiency of marketing campaigns. 

Right to Access
You have the right to receive confirmation as to whether your personal data is being processed by us, as well as various other information relating to our use of your personal data. You also have the right to access your personal data which we are processing. If you wish to access the personal data we hold about you, please contact us using the details provided above. 

Right to Object
You have the right to object to our processing your personal data where we are processing your personal data based on our legitimate interests (as set out above) or you can show that your interests, rights and freedoms regarding your personal data outweigh our interest to process it. If you ask us to stop processing your personal data on this basis, we will stop unless we can demonstrate compelling grounds as to why the processing should continue in accordance with data protection laws. 

Right to withdraw consent
If you have given us your consent to use personal data (for example to receive email newsletters), you can withdraw your consent at any time by sending an email to the address provided in the “Who We Are” section. If you do choose to withdraw your consent, this will not mean that our processing of your personal data before you withdrew your consent was unlawful. 

Where consent is related to email communications, you can exercise your right to withdraw consent by clicking on the “unsubscribe” link in the email communications we send you. Please remember that if you request to be emailed product information, made a course reservation, made an enquiry or registered for a Dealer account after unsubscribing, you will still receive emails about your request and other administrative messages even if you have opted out of receiving email communications. 

Right to Rectification
You have the right to require us to rectify any inaccurate personal data we hold about you and have incomplete personal data that we hold about you completed by providing it to us. If you have registered for a Made for Movement Dealer account, you can update your Account information and preferences at any time by accessing your Account settings page on the website.   

Right to Erasure
You have the right to require we erase your personal data which we are processing where at least one of the following grounds applies: 

• The processing is no longer necessary in relation to the purposes for which your personal data was collected for 

• Our processing of your personal data is based on your consent, you have subsequently withdrawn your consent and there is no other legal ground we can use to process your personal data 

• You object to the processing as set out in the “right to object” section of this Policy and we have no overriding legitimate interest for our processing 

• The personal data has been unlawfully processed, and the erasure is required for compliance with a law to which we are subject. 

Right to Data portability
You have the right to receive your personal data that you have provided to us in a structured, standard machine readable format and the right to transmit such personal data to another controller if the legal basis for processing your personal data is the fulfilment of a contract or consent. 

Right to Restriction
You can ask us to restrict our processing of your personal data where: 

• The accuracy of the personal data is being contested by you 

• The processing by us of your personal data is unlawful (but you do not want the relevant personal data erased) 

• We no longer need to process your personal data for the agreed purposes (but you want to preserve your personal data for the establishment, exercise or defence of legal claims) 

• We are processing your personal data on the basis of our legitimate interest, and you object to our processing on this basis, and you want processing of the personal data to be restricted until it can be determined whether our legitimate interest overrides your legitimate interest. 

Where any exercise by you of your right to restriction determines that our processing of your personal data is to be restricted, we will then only process the relevant personal data in accordance with your consent and, in addition, for storage purposes and for the purpose of legal claims. 

Automated Decision Making (including Artificial Intelligence)
Automated decision-making takes place when an electronic system uses personal data to make a decision without human intervention. 

You have the right to ask Made for Movement to: 

• Give you information about our processing of your personal data for automated decision making purposes 

• Request human intervention or challenge a decision where processing is done solely by automated processes 

• Carry out regular checks to make sure that our automated decision making processes are working as they should. 

Made for Movement does not currently use automated decision making or Artificial Intelligence 

How to exercise your rights
If you wish to exercise your rights, you can contact us using the details in the “Who Are We” section. Please note that while any changes you make will be reflected in active user databases instantly, we may retain all information you submit for backups, archiving, prevention of fraud and abuse, analytics, suppression, satisfaction of legal obligations, or where we otherwise reasonably believe that we have a legitimate reason to do so. 

Please note, some of these rights only apply in certain circumstances and we may not be able to fulfil every request. 

In order to collect certain data described above, we use cookie technology on our website. 

Cookies are small pieces of information that websites send to a visitor’s computer and are saved to your device to allow that website to store your interactions and recognise you when you visit. This allows us to provide you with a tailored experience when using the Made for Movement website. Cookies are either session-based (they only last until you close your internet browser) or persistent (they remain on your computer for a specific amount of time or until you delete them). For example, Made for Movement uses persistent cookies to remember when you return to our website or to track your activities when using our website. We may associate personal data with a cookie in those instances. 

During your visit to the made for Movement website, you may notice some cookies that are not related to us. These may include Facebook, Google and YouTube. This Privacy Policy does not apply to these features.  Your interactions with these features are governed by the privacy policy and other policies of the companies providing them. You can opt out these third-party cookies on the Made for Movement website by changing your cookie preferences. 

For more information, please see our Cookie Policy. https://www.madeformovement.com/cookies 

When you visit the Made for Movement website, it is your decision if you consent to third-party advertising. Third-party advertising is used to manage our advertising on other websites and evaluate their performance. They do this by using cookies and web beacons to collect non-personal data about your activities on this and other websites over time. This information is used to provide you with targeted advertising based on your interests and to help us evaluate the success of our advertising. This data collection takes place on both our website and third-party websites that participate in the ad networks. You can opt out of delivery of targeted advertising to you by visiting: https://www.aboutads.info/choices 

Please note that even if you opt-out, you will continue to receive advertisements on other websites, but they will not be tailored to your specific interests. 

We will only use your personal data within Made for Movement and the Sunrise Medical Group for the purposes for which it was obtained. We will not, under any circumstances, share or sell your personal data with any third party for their own marketing purposes, and you will not receive marketing from any other companies or other organisations as a result of giving your details to us. However, there are some situations where we use trusted providers to help us with administration of the services you have asked us to supply to you for example: 

Under some circumstances we may be required to disclose or share your information without your consent, for example if we are required by the police, the courts or for other legal reasons. 

We profile personal data to help us to tailor your website experience and provide you with email communications to help prevent unwanted communications from filling up your inbox. You can object to such use of your personal data for profiling at any time by contacting us at the details set out in the “Who Are We” section. This section explains how and why we use personal data to understand our visitors and email subscribers and provide a better experience. 

Segmenting
We analyse our visitor data to identify common characteristics and preferences. We do this by assessing various types of information including behaviour (for example, products that have been enquired about or are interested in, or demographic information, such as location). By grouping people together based on common characteristics, we can ensure you see and receive the communications, products and information which are most important to you. This helps to ensure you receive relevant information and means we aren’t wasting resources on contacting you with or showing you information which isn’t of interest. 

Profiling to help us understand your interest in a product
We profile visitors to our website to assess their interest in a product. For example, we keep track of the products and services you have visited, marketing campaigns you have responded to and the products or services you have enquired about. If, based on the information that you have provided, it appears you might be interested in learning more about a product or service, we may contact you by email or personalise our website pages to promote it to you. 

We only retain personal data that’s been submitted to our website for the following periods, unless otherwise required by law: 

Where we have built a profile of your interaction with us (such as the products and services you have enquired about or used and the pages you have visited), we will keep your personal data for two years from the last time you used or interacted with our website and its services. 

The personal data you submit to us when requesting product information will be retained for 12 months, for auditing and administration purposes. 

Personal data you submit to us when requesting a product demonstration will be retained by Made for Movement for 12 months after the scheduled demonstration date to deal with any queries regarding your request. 

Personal data you submit to us when making an enquiry or correspondence via email or web form will be kept up to 2 years from the last date of interaction with us, for administration purposes. 

If you have subscribed to receive email newsletters, we retain the personal data collected for as long as you are subscribed. If you tell us that you no longer wish to receive such newsletters, you will be unsubscribed. If you unsubscribe, we keep your email address recorded on a suppression list to prevent you receiving further email newsletters from us. 

After these periods, your personal data is removed for analytical reasons. 

In situations where you have consented to receive email newsletters alongside your request (for example if you requested product information and consented to receive email newsletters) we will retain your name, email address and country. All other un-necessary personal data will be removed. 

If legally required, or if it is reasonably necessary to meet regulatory requirements, resolve disputes, prevent fraud and abuse or enforce our Terms and Conditions, we may also retain some of your personal data for the applicable period during which claims may be raised (the statute of limitations), or for any mandatory retention period, even after you have closed your account or it is no longer needed to provide the services to you. 

All personal data you provide to Made for Movement is stored on our secure servers and contracted cloud services in Norway, Sweden, Germany or in the United States. A variety of security techniques are used, including encryption and authentication, to help with the protection and maintain the availability, security and integrity of your personal data. 

Please remember that data transmission over the internet is not guaranteed to be secure. Made for Movement is committed to protecting your information in accordance with data protection requirements. These include: 

• Restricting access to your personal data to only those who need to use it for the relevant purpose 

• Keeping your personal data stored in encrypted form 

• Prevent unauthorised access to IT systems by using firewalls 

• Permanent monitoring of IT systems to detect and stop misuse of personal data 

If you have a Made for Movement website account, you have a username and password which enables you to access certain parts of our website. You are responsible for keeping this username and password confidential. We ask you not to share your username and password with anyone. 

We may change this Policy from time to time.  If we do, we will post the revised version here and change the “Effective Date” listed at the top of this Statement before such changes take effect.  If we make changes to this Policy that impacts the purposes of processing your personal data, we will also inform you by email. 

You may request further information about the way we manage your Personal Data or lodge a complaint by contacting us using the details in the ‘Who are we? section. 

We will deal with any complain by investigating it and providing a response to you within a reasonable time, provided that we have all necessary information and have completed and investigation required. In some cases, we may need to ask you to put your complaint in writing so that we are sure that we understand it and may also need to ask you for further information or to verify your identity. In cases where further information, assessment or investigation is required, we will seek to agree an alternative timeframe with you. 

If you are dissatisfied with the outcome, please contact us. Alternatively, you may take your compliant to the relevant Supervisory Authority for your country: 

United Kingdom: https://ico.org.uk/ 

Welcome to Innowalk Activity Tracker by Made for Movement. These Terms and Conditions govern your use of our fitness tracking app in combination with the Innowalk device. By accessing or using our service, you agree to be bound by these terms.

Last updated: December 5th 2023.

Service "As Is": The Innowalk Activity Tracker application is provided "as is" and “as available” without any warranty.

Liability: Made for Movement shall not be liable for any indirect, incidental, special, consequential, or punitive damages, or any loss of profits or revenues, whether incurred directly or indirectly.

If you have any questions or concerns about this privacy policy, please contact us.

Welcome to Innowalk Activity Tracker by Made for Movement. This privacy policy outlines how we collect, use, store, and protect your personal information when you use our app in conjunction with the Innowalk device.

Last Updated: December 5 2023.

By registering an account and using our app, you consent to the collection and use of your information as described in this policy. You will be required to agree to the following:

• Terms and Conditions: Terms and Conditions Innowalk Activity Tracker Application.
• Contact Consent: Consent to be contacted by Made for Movement for marketing purposes.
• Data Usage Consent: Consent to the storage, usage, and processing of personal data.
• Sensitive Data Consent: Specific consent to the storage, usage, and processing of sensitive personal health data in accordance with Article 4(15) of the GDPR.

Personal Information: Includes your name and email address, collected during account registration.

Session Data: When you start a session on the app, we collect and store data from the Innowalk device, including RPM, number of steps, distance, session duration, level of sit or stand in the device (measured in 5 levels), active or passive usage, and imbalance of support between left and right foot.

Device Data: During Innowalk usage in combination with the app, we collect data of the device you are connected to for maintenance and error monitoring such as run-time of different components, errors, component errors and other device data.

Your information is used to:

• Provide, maintain, and improve the Innowalk Activity Tracker services.
• Communicate with you, including sending updates or marketing communications (subject to your consent).
• Analyze app usage for product development and enhancement.

We take the security of your data seriously. Your information is stored on secure servers and is protected using a combination of physical, electronic, and managerial measures to safeguard your data from unauthorized access or disclosure.

We do not sell or rent your personal data to third parties. Data may be shared with third-party service providers for purposes such as hosting, analytics, and communication, under strict confidentiality agreements.

Subsidiaries and Acquirors of our Business or Assets
We may share your information with our subsidiaries who are required to handle your personal information in accordance with our Privacy Policies.

If Made for Movement becomes involved in a business combination, securities offering, bankruptcy, reorganization, dissolution or other similar transaction, we may share or transfer your information in connection with such transaction.

If you have any questions or concerns about this privacy policy, please contact us.